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Insert Advertising Rates

Full Run
Rate Base: 300,000 Print Run: 600,000
EFFECTIVE FOR 2006 ISSUES
Supplied Units 50# 60# 70# 80# 90# 100#
2-Page $17,000 $17,500 $18,500 $19,500 $21,000 $22,000
4-Page 25,500 26,300 27,800 29,300 31,500 33,000
6-Page 29,800 30,700 32,400 34,200 36,800 38,500
8-Page 34,000 35,000 37,000 39,000 42,000 44,000
10-Page 38,300 39,400 41,700 43,900 47,300
12-Page 42,500 43,800 46,300 48,800 52,500
16-Page 51,000 52,500 55,500 58,500 63,000
1/2 Page Scent Strip 16,200 16,700 17,600 18,600 20,000 20,900
2-Page Scent Strip 23,000 23,700 25,000 26,400 28,400 29,700
4-Page Scent Strip 29,800 30,700 32,400 34,200 36,800 38,500
Postcard/BRC 6" x 4" 12,100 12,700 13,700 14,300
Double Postcard > 6" x 4" 14,800 15,600 16,800 17,600
4-Page Booklet
(7" x 5")
29,800 30,700 32,400 34,200 36,800 38,500
8-Page Booklet
(7" x 5")
42,500 43,800 46,300 48,800 52,500 55,000
Note: All rates quoted are gross. Inserts are not discountable, but they do contribute toward the total discount level earned. We reserve the right to adjust the rate if the unit provided is materially different from the unit priced.
Insert Production Premiums
Insert between Cover 2 and Page 1 $6,500 net
Gatefold $3,000 net
Split charge $1,500 net

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