O, The Oprah Magazine
Editorial Mission Statement
“With this magazine we have an opportunity to make a real mark. To speak and connect to women in a way no other publication ever has. To help women see every experience and challenge as an opportunity to grow and discover their best self. To convince women that the real goal is becoming more of who they really are. To embrace their life.” — Oprah
- O’s point of view puts a fresh spin on all the elements of a well-lived life — from fashion and beauty, to relationships, food, home design, books, health and fitness, work and finance, technology, self-discovery and caring for others.
- It’s a banquet of lush images, generous in scale and spirit; a feast of good writing that offers women compelling ideas, good sense, good taste and a good time.
- Oprah has made a phenomenal success out of connecting with people where they live. The magazine, like her, conveys integrity, evokes trust, promises pleasure. It’s inspiring, sensual, warm, intimate, energetic.
- The magazine talks heart-to-heart with the reader, encouraging her to think about her life, what is true for her, what she wants rather than just what is wanted of her.