O at Home
Circulation Highlights
Reaching People Where They Really Live
Home From A Rich, New Perspective
Now in its third year and with a quarterly frequency, O at Home continues to define its unique place among shelter magazines. Shaped by the notion that your home is an extension of who you are, O at Home is written for real people with real design needs and challenges.
The Oprah Effect
- AN UNMATCHED CONNECTION
600,000+ readers seek out O at Home on the newsstand—more than double any other shelter magazine* - AN EXCLUSIVE AUDIENCE
On average, 80% of O at Home readers DO NOT read other shelter magazines** - RESPONSIVE READERS
In the spring 2005 issue, more than 19,000 readers responded to our successful “Heavenly Home” added value program At A Glance Rate: $40,195 gross (P4CB) Rate Base: 600,000
The Right Target***
- Audience: 3,600,000
- Male/Female: 15%/85%
- Median Age: 45.2
- Median HHI: $75,786
- Attended College: 70%
- Own Home: 77.7%
- Median Home Value: $281,551
- O at Home readers spent $1.2 billion on home furnishings in the past 12 months
*Source: ABC June 2005, Publisher's guaranteed rate base
**Source: O At Home in-book editorial survey, Fall 2004
***Source: MRI Spring 2005, Base: Adults. Publisher defined prototype.