Cooking Light
Marketing Programs
Cooking Light FitHouse
In its unique FitHouse program, Cooking Light creates a concept home like no other – a home where you can eat smart, be fit and live well. The Cooking Light FitHouse is an advertiser's chance to be part of something spectacular and grab the attention of our 11.4 million readers in the process. The FitHouse is a yearly home-building project that exemplifies the healthy lifestyle that is the cornerstone of Cooking Light philosophy. Our readers value a healthy home environment and are eager to invest in products that help them eat smart, be fit, and live well– especially in the comfort of their own homes. Cooking Light will help advertisers promote their products to valuable consumers as we showcase a home that emphasizes physical, mental, emotional and environmental fitness. Sponsor benefits include in-book and on-line exposure, as well as extensive on-site promotion.
Cooking Light On The Move
Since 1992, Cooking Light has helped sponsors put their message in the hands of active consumers. And we’ve enjoyed amazing success in the process. For 160 public days, our mobile magazine hits the road, visiting upscale grocery chains in major metro markets. Approximately 150,000 consumers come aboard the vehicle and receive recipe cards from Cooking Light (the "editorial") and coupons, samples, recipe booklets and/or premiums from our sponsors (the "advertising"). Then they enter their supermarkets and are greeted by displays of our sponsors’ products. The one-on-one interaction of the program is complemented by extensive promotion of our sponsors’ brands in-book (via full-page ads highlighting the tour schedule and all of our sponsors), online (via a dedicated Web page also showcasing the schedule and our sponsors), in a custom mini-magazine distributed to all tour visitors (“Recipes From the Road”), and a PR campaign. In short, it is a comprehensive, multi-faceted program that gives you more for your dollar than any other marketing retail promotion.
Cooking Light Supper Clubs
The Cooking Light Supper Club phenomenon has taken over many cities throughout the United States. Started by enthusiastic Cooking Light readers in metropolitan cities across the country, Cooking Light Supper Clubs are viewed as a good way to meet new people, share ideas as well as dine on delicious Cooking Light cuisine. Upon arrival, guests are introduced to the theme and enjoy a sampling and mingling reception before dinner and the demonstration begins. After the mood is set, a four-course dining experience begins, allowing guests to savor Cooking Light cuisine while getting insider tips on how to prepare the Supper Club menu, hand-picked by Cooking Light editors. Cooking Light provides advertisers the opportunity to be an official Supper Club Sponsor. Advertisers will also have the opportunity to provide our 180 guests (per event) with information, coupons and gift sample.
Cooking Light Ship Shape Cruise
Each year, Cooking Light hosts a ship-shape adventure aboard Norwegian Cruise Line. Sailing to exotic locations such as the Mexican Riviera, the Eastern Caribbean and more, the Ship Shape Cruise is hosted on one of Norwegian’s world-class luxury resorts at sea. On board, Cooking Light editors present reader-only, fun-filled activities, parties, live cooking demonstrations, beauty seminars, fitness classes and food & wine tastings. Cooking Light offers advertisers the opportunity to sponsor the Cruise and treat all of our passengers to seminars and demonstrations while on board. Cooking Light will work closely with each advertiser to customize a sponsorship package that best promotes its brands. Additional benefits include in-book and on-line exposure, plus sampling and promotion on board the cruise.
A Night to Savor
A Night to Savor, presented by Cooking Light and hosted by nationally recognized retailers, gives wine and spirit advertisers the unique opportunity to sample and promote their products to select customers at the point of sale. For four evenings in 2005, during the key months of May, September and November, Cooking Light will present wine and food seminars that highlight participating sponsor products. Benefits include in-book and on-line exposure, personal invitations to readers, and in-store promotion and sampling.
Cooking Light Ultimate Reader Recipe Contest
Cooking Light proudly presents our first annual national recipe contest where all categories underscore Cooking Light Supper Clubs™— the grassroots phenomenon that is sweeping the nation. Advance in-book and online promotion and a strong editorial feature are sure to fortify your marketing efforts, creating top-of-mind brand awareness and recognition among our readers. In late summer 2005, Cooking Light editors will choose 12 finalists to compete in an on-site cook-off in the Cooking Light test kitchens in Birmingham, Alabama. This first-of-its-kind contest is sure to create a recipe-developing frenzy among our active and involved audience. Imagine thousands of home cooks across the country purchasing your products and creating great-tasting dishes with them in hopes of winning a coveted trip to the Cooking Light kitchens and a portion of $35,000 in total cash and prizes.